The Journal of Coaching Ethics (JoCE) is an open-access international peer-reviewed journal is committed to fostering ethical discourse within coaching practice, supervision, research and the coaching profession more broadly. The JoCE is also interested in the development of coaching theory, ethical theory and philosophy and how it applies to coaching practice. Learn more >>
Wendy-Ann Smith
Wendy-Ann Smith, is a Chartered Coaching Psychologist, speaker, researcher, author, and educator working at the intersection of coaching psychology, positive psychology, and applied ethics.
She is also a registered psychologist in both Australia and France, where her professional roots were first established and continue to inform her global perspective.
She is the founding editor of the Journal of Coaching Ethics and the creator of several initiatives under the umbrella of Sable Praxis, including the Coaching Ethics Forum, ETHICAL EDGE Insights magazine, and the Champions of Courage Awards.
She also curates two podcast series: ChangeMakers in Conversation, a reflective dialogue with global leaders shaping ethical practice, and Podcasters on Conversation, which explores the craft and depth of hosting meaningful conversations in the coaching space.
Wendy-Ann led the development of the first Ethics in Coaching International Conferences, convening leading voices to advance ethical reflection and practice in coaching, supervision, and leadership.
Her research explores the ethical development and wellbeing of coaches, contributing new insights to the profession through both scholarly and practice-based publications. Alongside writing and speaking internationally, she coaches a small number of one-to-one clients and designs learning experiences that bridge theory, reflective practice, and human development.
Her recent publications include:
-
Positive Psychology Coaching in the Workplace (2021)
-
The Ethical Coaches’ Handbook (2023)
-
Ethical Case Studies for Coach Development and Practice (2023)
Wendy-Ann’s work invites coaches, leaders, and change-makers to engage with integrity, purpose, and a deepened ethical awareness—shaping the future of coaching as a thoughtful, courageous, and human-centered practice.
